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HCM CITY — Regardless of the impacts of the COVID-19 pandemic, the woodworking trade elevated exports of wooden and forestry merchandise by 16.4 percent final yr to US$13.17 billion, based on the Handicraft and Wooden Business Affiliation of HCM Metropolis (HAWA).

Talking at a press briefing to introduce subsequent month’s Vietnam Furnishings Matching Week in HCM Metropolis on Wednesday, Nguyễn Chánh Phương, HAWA deputy chairman, mentioned final year Việt Nam surpassed Poland, Germany, and Italy in wooden product exports and was solely behind China.

This year the trade has seen export orders enhance, particularly from the US, she mentioned.

Moreover the export goal of $14 billion this yr, the trade also needs to take note of different essential metrics resembling labour productiveness, product worth and social and environmental sustainability, she mentioned.

“Utilising expertise, embracing digital transformation and diversifying strategies for approaching clients are crucial.”

Dương Thị Minh Tuệ, a member of HAWA’s govt board, mentioned “To maintain exports, companies should routinely make efforts to retain clients and seek for new markets.”

March and April are the height order interval, and main furnishings gala’s are held in Asia, however the pandemic has brought on the gala’s to be cancelled, and companies have to profit from commerce promotion channels, each on-line and offline, to succeed in out to consumers, she mentioned.

“Digitising exhibitions and enterprise matching is the best selection at this time. And the Việt Nam Furnishings Matching Week is held to assist companies to succeed in out to consumers.”

Việt Nam Furnishings Matching Week

To be held from April 12 to 19 the Việt Nam Furnishings Matching Week will search to attach Vietnamese producers with 1000’s of worldwide consumers.

Hàng trăm doanh nghiệp tham gia sự kiện giao thương quốc tế Furniture  Sourcing Day

The spotlight shall be Furnishings Sourcing Day on April 14 in HCM Metropolis, which is able to convey collectively greater than 300 native producers, executives from overseas corporations within the nation and native and overseas sourcing companions, together with large names within the trade resembling Kingfisher, IKEA, Ashley, Rowico, Goal, Carrefour, Take a look at Ceremony, Commerce level, and MADE.COM.

Manufacturing facility excursions shall be organised.

A web based exhibition and B2B matching occasion shall be held on the HOPE platform (www.hopefairs.com) to introduce 100 Vietnamese producers to world consumers and provide the latter a visible expertise and reference to the previous.

A collection of webinars with in-depth evaluation of some key markets such because the US, the UK, the Republic of Korea, Germany, and Canada shall be held.

HAWA launched the HOPE (HAWA On-line Platform for Exhibition) last year to attach furnishings suppliers with world consumers at a time when many commerce gala’s and exhibitions had been postponed or cancelled resulting from COVID.

HOPE - Nền tảng triển lãm trực tuyến đầu tiên tại Việt Nam - HAWA
The furnishings trade enhances hyperlinks with worldwide consumers 4

It affords 3D pictures of showrooms, factories and workshops, a 3D product catalogue, social apps to allow 24/7 interplay between exhibitors and guests, digital advertising, stay occasions, and others.

It has a complete of greater than 20,000 sq. metres of digital showrooms and 10,000 merchandise belonging to 100 exhibitors and attracts 30,000 guests from 100 international locations and territories. — VNS