Source: Vietnam Sourcing News
Shen‘s new retail area is nestled in Brooklyn’s Cobble Hill neighbourhood and measures 1,550 square feet.
The previous retailer of the wonder retailer – which is understood for promoting a roster of impartial make-up and skincare manufacturers – had been situated within the close by space of Carroll Gardens and featured a mixture of white and lavender-pink partitions.
Manhattan-based Mythology has usual a hotter fit-out for this location, opting to line each floor in Baltic birch plywood.
“We challenged ourselves to make use of a singular materials as a result of we wished to juxtapose a humble utilitarian materials like plywood with the high-end merchandise featured in Shen’s product providing,” Ted Galperin, a companion and director of retail at Mythology, informed Dezeen.
“Utilizing each the face and end-grain of the plywood allowed us to create a mess of customized purposes, and add visible selection to the area.”
Inside, Shen has been loosely divided into three sections. The primary part is devoted to buyer looking and lies in direction of the left of the shop.
Plywood has been used right here to make a sequence of storage items that fan outwards from the wall, every one full with vainness mirror and shelving the place merchandise are brazenly displayed. Names of various manufacturers which are on provide have been carved into plywood panels set straight above the items.
The second part includes a few triangular plywood islands in the midst of the shop, the place Shen workers can highlight sure merchandise and speak by means of them intimately with clients or show how they’re used.
On the right-hand aspect of the shop is the third part, which is used for companies like make-up tutorials. There’s additionally an angled plywood counter right here that showcases candles and smells for the house, operating beneath a three-dimensional plywood signal of Shen’s firm brand.
Excluding a handful of restored Fifties stools from Thonet, furnishings and ornamental components within the retailer have been stored to a minimal.
A splash of color is added by a bespoke mural created by New York artist Petra Börner, which incorporates a black-line illustration of an individual’s face surrounded by wobbly blotches of inexperienced and turquoise paint.
One other mural by Börner utilizing pink and orange tones seems within the remedy space on the rear of the shop, the place clients can come for remedies like facials, waxing, and microblading.
Partitions right here have additionally been painted a pinkish hue, however uncovered plywood can nonetheless be seen on the ground, built-in sofas and beauticians’ cabinets.
Mythology is not the one design studio that has created a putting retail inside utilizing only one materials.
Brooks + Scarpa lined the walls of an Aesop shop in downtown Los Angeles with cardboard fabric rolls salvaged from native vogue homes and costume retailers, whereas Valerio Olgiati blanketed a Celine store in Miami in blue-tinged marble.
An Ace & Tate retailer in Antwerp can also be lined exclusively in white terrazzo tiles inlaid with purple and blue combination.
Images is by Brooke Holm.